DISTURN

In Old English (now obsolete), the verb ‘DISTURN’ means ‘to divert’ or ‘to change direction’. The concept of ‘expressions that create a sense of incongruity or illusion’ is derived from this word. Furthermore, the ‘DIS’ in DISTURN conveys meanings such as ‘negation’, ‘opposition’ and ‘separation’, whilst ‘TURN’ means ‘to look back’; the brand was named DISTURN to signify a brand that proposes new designs and fashion without looking back.

Fashion moves in cycles, and there are numerous opportunities for us to look back at the past. In this context, replica items—such as those seen in cosplay—exist, and there is a market that relies entirely on historical references, using products from that era as source material. Whilst the designer himself has experience working in vintage clothing shops and has been involved in the apparel industry for many years—and is therefore sometimes captivated by vintage items—he recognises that fashion only realises its true value when it harmonises with the present era, and believes there is no point in creating mere imitations.

DISTURN aims to be a brand that, to a considerable extent, challenges contemporary perceptions of design and fashion. The name signifies a brand that does not merely look back to the past, but one that continues to evolve—albeit in small ways—whilst linking the present, the past and the future.